Healthcare Business Today features insights from Ryne Natzke, SVP of Growth and Strategy at Sphere.

Below is an excerpt:

With the COVID-19 pandemic exacting a substantial toll on medical practices’ revenues, savvy providers are searching for an edge that can help them stay competitive and build loyalty to retain patients.

In the wake of the pandemic, many providers were left reeling from the associated loss of revenue, reduction in patient volumes, and surging expenses. For example, in July and August, 81% of physicians in an American Medical Association survey said revenue was still lower than pre-pandemic, with an average revenue decline of 32%.

For many practices, patient engagement is that competitive edge. Engaging patients requires clinicians and staff to first take time and effort to understand patient needs, and then deliver to the patient the resources that meet those needs.

Read the full article here.