MedCity News features an article by Rajesh Voddiraju, President of Health iPASS, a Sphere Company. In the article, “Pre-service cost estimates: A tale of two patient journeys,” Voddiraju discusses how the patient journey is impacted when individuals have an estimate of care costs before their visit. As providers work to meet recent federal price transparency regulations, pre-service cost estimates are essential and facilitate a more automated patient journey that delivers greater price transparency, reduces financial friction for patients, and increases the likelihood for prompt collections.